virtual production

State of the Art LED Backdrops in London

 

Our state-of-the-art virtual production capabilities, developed in partnership with industry leaders Universal Pixels, offers production companies limitless creative control with real-time rendering and immersive LED backdrops. Set across 2 stages, our drive-in Infinity Cove and the Big Space, we can facilitate everything from large set-pieces, to compact vertical video, to car commercials.

 

Our partnership with Universal Pixels brings you technology trusted by world-class productions:

 

Why choose virtual production?

 

  • Creative Freedom: Build and switch photoreal environments instantly – no location constraints
  • Efficiency: Streamline your production workflow and reduce shoot times
  • Cost-Effectiveness: Minimise expensive location shoots and complex set builds
  • Consistency: Maintain consistent lighting, reflections, and backgrounds across multiple shots and shoot days
  • Sustainability: Reduce travel, shipping, and material waste – without sacrificing quality
  • Flexibility: Adapt to last-minute changes without significant delays or costs
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Real-Time Rendering

 

Our setup is compatible with industry-standard real-time rendering engines as well as pre-recorded playback:

 

  • Unreal Engine Integration: Allows for instant environment changes and real-time reflections
  • Disguise Integration: Industry-leading 10-bit playback capabilities through our gx range, ensuring a constant colour workflow throughout production
  • Low Latency: Minimal delay between camera movement and content adjustment
  • High Frame Rate: Supports high frame rate shooting for seamless motion
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Sumosky Lighting

 

SumoLight‘s innovative SumoSky image-based lighting system seamlessly integrates with our LED volumes:

 

  • Colour Temperature Range: Adjustable from 2800K to 10000K for precise colour matching
  • High CRI and TLCI: Ensures accurate colour rendering for both camera and human eye
  • Energy Efficiency: LED technology reduces power consumption and heat output
  • Diffused Output: Creates soft, even lighting across large areas
  • Dual Functionality: Serves as both lighting and customisable background solution

see behind the scenes: virtual production shoots at sugar studios

 

Setup video from Tom Grennan’s music video shoot

The custom LED Virtual Production wall was setup by Universal Pixels in our Big Space Studio.

 

Promo Video – England vs New Zealand Rugby Match

We had TNT Sports and Warner Bros. Discovery in the studio shooting the lead up to England vs New Zealand. The custom LED Virtual Production wall was setup by Universal Pixels in our 3600 sq ft Big Space Studio.

 

Experience the Future of Filmmaking

Step into a world where your creative vision knows no bounds. Our virtual production studio offers the tools, technology, and expertise to bring even the most ambitious projects to life with unprecedented realism and efficiency.

Contact us to schedule a tour and consultation – and see exactly what your production could achieve in a virtual environment.

 

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Technical Specifications

 

 

Exact specs of the Virtual Production stages at Sugar Studios.

LED Wall Pixel Pitch – 1.9mm (from early 2025), 2.8mm

Colour Gamut – DCI-P3

Refresh Rate – Up to 3840Hz

Brightness – 1,500 nits (adjustable)

SumoSky Colour Temperature –  2800k – 10000k

Green Screen Size – 500 sq ft

Rendering Engine Compatibility – Unreal Engine, Unity, disguise

Camera Tracking – Compatible with various systems

Discover how our cutting-edge virtual production facility can transform your next project.

Contact us today to begin your journey into the future of filmmaking.

 

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Learn more about Virtual Production

What is Virtual Production?

Explore the ins and outs of virtual production including how virtual production works and what it’s used for.

The Different Types of Virtual Production

We explain the main types of virtual production, including Previs, Techvis and Postvis.